Any normal person would assume that MAC coming out with a full Hello Kitty line of cosmetics would be as bad as something could get — until they viewed the MAC Hello Kitty video whereupon they would reflect on their naivety and concede that it had just gotten worse (but assume that it had now gotten as bad as it could). Of course, this greatly underestimates the lengths that the evil feline will go to make sure that all normal people are always wrong with their assumption that it can’t get worse. A perfect point to illustrate: The Hello Kitty MAC male Hello Kitty model